Books The Guardian

wordery Buy Books Online, Over 10 Millions Books

DOWNLOAD µ Coercion Why We Listen to What They Say

READ Coercion Why We Listen to What They Say

DOWNLOAD µ Coercion Why We Listen to What They Say Ø ❰BOOKS❯ ⚡ Coercion Why We Listen to What They Say Author Douglas Rushkoff – In 1994's Cyberia Life in the Trenches of Hyperspace Douglas Rushkoff extolled the democratic promise of the then emergent Internet but the once optimistOrporations and consumers are in a coercive arms race argues Rushkoff Every effort we make to regain authority over our actions is met by an even greater effort to usurp it As he surveys the visual aural and scented shopping environment and interviews salesmen public relations men telemarketers admen and consumers Rushkoff who admits to being one of them in his occasional capacity as paid corporate consultant concludes that they are just us and that the only way the process of coercion can be reversed is to refuse to comply Without us he assures they don't exist Kera Bolonik. On the positive side the book enumerates in a thorough and riveting prose the various ways that big business the advertising industry and small door to door and car salesmen use to influence our desires and thinking and to get us to buy and products we might not necessarily need The book covers strong sales tactics based on personal charm and persuasion skills used by salesmen of all stripes; explores the science of scents sounds and product placement to make us likely to buy in stores; laments the conversion of sporting events into advertisement vehicles; dives into the art of public relations of telling the same truth but changing the story; follows the evolution of printed and TV advertising cautions us from getting trapped in pyramid schemes and finishes with the InternetUnfortunately in the effort to instill the sense of alarm and to capture the imagination of the reader the author overdoes the colorful invective descriptions to ridiculous levels How about this Fueling this crisis most of all are the media savvy consumers who like bacteria treated with antibiotics grow ever resistant to the machinations of this fractious industry; or The people making television are programming not just their fall lineups; they're programming us Similar passages can be found throughout and pull the level of the discourse towards something that could be heard from weird demonstrators in front of the White House rather than from a scholarly expert in the subjectThe chapter about the Internet is hopelessly outdated ten years is an age in the evolution of the Net I feel that none of the pessimistic predictions made by Rushkoff have come true and actually the free non profit Wikipedia and user driven Flickr Facebook Twitter sites are only getting popular and influentialIn fact and not only in regard to the Internet many of the dire predictions and observations made by the author do not ring true to me As a Millennial used to the Internet and devouring mountains of information on a daily basis I do not find advertising and persuasion affecting me or my purchasing decisions in the ways described by this book But it was an interesting read nevertheless so it earns the two stars


Dividual lives Rushkoff opens with a series of pronouncements They say human beings use only ten percent of their brains They say Prozac alleviates depression But who exactly are 'they' he asks and why do we listen to them Marketing continues to grow aggressive and Rushkoff tracks the increasingly coercive techniues it employs to ingrain its message in the minds of consumers as well as the results toddlers can recognize the golden arches of McDonald's young rebels get tattooed with the Nike swoosh and news stories are increasingly taken verbatim from company press releases C. Though a little dated at this point Rushkoff does an excellent job of depicting how 90s contemporary American culture coerces as to act in ways that are not always in our best interests My favorite part about reading contemporarily relevant books well after their publication is seeing how many predictions the author is able to get right and boy does Rushkoff predict sweeping trends like social media cell phone mania and 24 hours news anxiety His writing can be a little stand offish at times but when dealing with such volatile subject matter perhaps it's better to just be blunt

Douglas Rushkoff Ó 1 DOWNLOAD

Coercion Why We Listen to What They SayWe Listen PDFEPUB #180 In 's Cyberia Life in the Trenches of Hyperspace Douglas Rushkoff extolled the democratic promise of Coercion Why PDFEPUBthe then emergent Internet but the once optimistic author has grown a bit disillusioned with what the Why We Listen PDF #204 Net and the rest of the world has become His exuberantly Why We Listen to What PDFEPUB or written disturbing Coercion may induce paranoia Why We Listen to What PDFEPUB or in readers as it illuminates the countless ways marketing has insinuated itself not just into every aspect of Western culture but into our in. Hard to read this book without getting angry I've paged through it over the past few years always trying to go through it in a straight line However I seem to end up often than not just paging through itThe book studies the art of manipulation How it's plied and how it's used to keep us as a people from getting up or resisting It goes as simple as your local shopping mall to as complex as your shopping mall the micro and macro level of coercion in commerce is amazingOne of the best cases in point points out that the book is made to be coercive itself No one communicates for the sheer pleasure of it Everytime someone opens their mouth it's because they want something Everytime someone does something it's because they want something This book lays that fact bare and displays it within the first couple of pages then deconstructs how it is people make you compliant with their wishes and how the coerce you into doing things they want you to doI'd say read the book but that would be coercing you wouldn't it